The last couple of decades has seen and experienced drastic popularity in 2 things: social media and sustainability. In fact, they may be correlated. In today’s world, social media has created a global village that has managed to bring everyone closer to each other.

On the other hand, sustainability has changed the way people think about and treat our planet. People have become aware of the consequences of what the world might have to face if we don’t focus on sustainability efforts.

Many companies and committees have the sole purpose of promoting sustainability and developing ways to make it easier for everyone. Companies and people all are trying to help each other in the noble cause of preserving our planet.

Slowly and gradually, many organizations and companies also are coming forward to do their part to promote and increase sustainability in numerous ways. Sustainability is a game-changer in the corporate world, whether they actually want to serve the cause or just boost their businesses.

Why Communicating Sustainability is Important

As time has passed, people are becoming more and more concerned about their planet and building sustainability efforts. Countless awareness programs have helped people realize that we have to save the planet if future generations are to survive. It also creates a sense of urgency as people realize that each moment counts to combat the effects of climate change and carbon emissions.

However, many people are still unaware of the different kinds of approaches we can take to help sustain this planet. To make matters worse, many people are still unaware of the current situation or just refuse to believe that their practices harm the environment.

Sustainability is such an important cause that responsible structural bodies must play their part. Companies and corporate bodies are coming forward now to show their support for and promote the cause by spreading awareness and updating their methods.

This increases support among people following a brand or business. It also portrays a good image of the company in the market.

Why Communication Sustainability on Social Media is Important

Social media is a platform where you can easily get your message across to the audience. It’s a medium that everyone is using and is an ideal way to increase your customer reach in the market. Sustainability is the need of the hour, and what better way to build a social media following than by promoting sustainability?

Most companies and businesses are launching sustainability marketing campaigns on their social media handles through various initiatives. Companies are also looking for ways to make their products and production processes more sustainable and eco-friendly.

Talking about these efforts and changes on social media attracts more and more customers to your business. People start following you, making it an effective way to gain positive publicity. Promoting a noble cause like this on social media brings your company to the limelight.

How to Communicate Sustainability on Social Media

It may seem easy at first, but there are a few things you need to consider. Because it is a sensitive and important topic, you must follow certain key points.

Relate to it

sustainability with your work before discussing it on your social media channels. Explain how sustainability is a part of your brand and how your future goals incorporate it into major strategies. Your message for sustainability should look genuine and transparent instead of some money-making trick to lure in customers.

If you are working on ways to make your products sustainable or have successfully developed eco-friendly packaging, you should mention it on your social media account.

Decide a platform

There are many social media sites where you can promote sustainability, but not all of them are the right place for your brand. Facebook and Instagram are two mainly-used social networking sites. Even so, these platforms don’t have a high concentration of forums where sustainability is a major topic.

A recent survey showed that Twitter is the platform with the highest number of users who talk about and promote sustainability. It is always better to market your brand on a platform that appeals to a specific target audience.

Decide your Time and Day

Messages have a bigger impact when you share them at the right time. If you communicate sustainability at a time when a recent survey or study has come out in regards to it, it will surely have more impact than on any other day. So, be mindful of when to communicate sustainability on your social media by staying updated with sustainability research.

Impactful Message

Your sustainability message should leave a good impression on followers and customers. The information should be correct, and you should cite specific facts, surveys, or studies to back your information.

Engage Customers

You might have some questions from customers who want to know more about your work and your sustainability projects. For this, you should regularly arrange a Q&A session or some live sessions to discuss and promote sustainability.

This will increase your customer reach and ensure your customer loyalty. People will be loyal to your brand after seeing how committed you are to the cause. Customer engagements also help expand your business and build your customer base.

Bottom Line

Communicating sustainability is becoming more and more important for companies and brands to showcase their work more positively, and there is no better way than using social media. Keeping the above things in mind, you can surely communicate sustainability very effectively on your social media platform to support the cause and grow your business more.

If you’re a dog owner, you know that the older your dog gets, the more you have to adapt their care to their changing health. As dogs get older, they experience changes in many bodily systems, and their nutritional needs change as well. This is especially true if your senior is dealing with stomach or skin sensitivities. If you think your dog might have issues in these areas, consider adjusting their diet to help them feel better. Here are some tips on how to tackle skin and stomach sensitivities in senior dogs.

Signs of Food Sensitivities

If you notice any of the following changes in your senior dog, it could be a sign of food sensitivities:

• Skin conditions – The skin is the largest organ in the body and can be affected by many things, including food sensitivities. Some common symptoms to watch for include itching, scratching, hot spots (sores on the skin), skin infections (pyoderma), hair loss, or dandruff-like flakes.
• Digestive problems – Diarrhea or vomiting can also indicate a food sensitivity issue. These symptoms are often associated with irritable bowel syndrome (IBS). This condition causes abdominal pain and cramping that may last for hours at a time or repeat frequently over several days. If your older dog has been experiencing this type of activity while eating his regular diet but stops when switching to a new one, it could be indicative of intolerance rather than an allergy since allergies tend not to resolve so easily once established.

Eliminate Food Triggers

Start by eliminating one food at a time, and work your way up from the most common triggers to the more obscure ones. In most cases, this will be grains (barley, wheat), dairy products (milk), and/or beef. One strategy that many dog owners have found helpful is to feed their senior dogs a diet of rice and boiled chicken until they’re better, then reintroduce other potential allergens one at a time.

If your dog improves on this diet —and it’s important to remember that some dogs will not improve as a result of eliminating certain foods— you can add back whatever ingredient you took out in question and see how he does. If he worsens again after being fed the item in question for an extended period, you should stop feeding it altogether.

Choose the Right Food

Dogs with food sensitivities need to eat a diet that’s high in protein and low in carbohydrates. When you’re choosing a food for your dog, look for one that has at least 35 percent of its calories from protein. That way, the food will be easier for your dog to digest and won’t upset his delicate tummy. One such good food is Purina Pro Plan’s specialized formula for sensitive skin and stomach.

Don’t feed your senior pet foods with ingredients that are known to cause allergies or gas, such as soybeans and corn. Also, avoid wheat (this is one reason why most senior foods are grain-free), as it can make skin issues worse as well. 

Also, keep an eye out for anything potentially harmful like artificial coloring agents or preservatives and if there are too many ingredients listed on the label, consider finding another product instead.

Keep Your Dog Active

A dog with skin sensitivities can benefit from exercise, just like any other dog. Exercise is good for your dog’s health, and it will help keep their joints limber and muscles strong. But there are also specific ways in which exercise can be beneficial to dogs with skin or stomach sensitivities.

There are two main ways that exercise can reduce the symptoms of allergies, by increasing circulation throughout your pet’s body and by improving their overall fitness level. Circulation refers to the way blood flows through an animal’s body, carrying nutrients and oxygen to cells throughout its organs. 

The second way that exercise helps dogs suffering from allergies is through increased fitness levels. It results in better immune system function overall because all systems work together. And when one improves (such as a stronger respiratory system due to more efficient breathing), it reduces susceptibility risk factors such as exposure time required before onset symptoms become noticeable.

Talk to Your Veterinarian to Determine a Course of Action

If you suspect your dog is experiencing food sensitivities, talk to your veterinarian. Your vet may suggest a food trial in which a patient eats only one brand of food for three to six weeks. The goal is to identify the culprit responsible for adverse reactions. If the dog’s symptoms improve during this period, he or she is likely sensitive to ingredients in other foods.

If you don’t want to switch foods and simply want relief from skin flare-ups and stomach issues, then consider switching out filler ingredients like corn and wheat with healthier alternatives like sweet potatoes or brown rice (which contain fiber).

Bottomline

Knowing how to navigate the signs and symptoms of food sensitivities can help you keep your senior dog in optimal health, even as they get older. Unfortunately, sometimes it’s hard to tell if your pup is suffering from age-related aches and pains or something more sinister. If you think your older dog is feeling discomfort but don’t know exactly why, talk with your vet about creating a healthy diet plan for them so that you can avoid any unnecessary stress on their aging body.