Effective steps in Digital Marketing. As things are now becoming more and more digitized, many companies have been leveraging in different software to enhance their organization’s workflow. The trend to promote a brand or a product has also done a major shift. A lot of brands are now turning to digital marketing to promote their product and service.
However, if you are just starting your own business or you own a small business that does not have a large-scale budget for marketing and advertisements unlike those big names in the industry, you might resort in doing it by yourself. As you do this, you might be a little overwhelmed with all the strategies you can do with digital marketing.
So take a little breath and allow us to give five simple but effective steps in Digital Marketing that you can consider and help you along the way.
Set your Goal
It is important to know what you want. You have to define your business’ mission and objective before making any move to promote or advertise your product or brand. It does not matter if you are just a start-up or have been in the market for some time already, you need to know and you need to set your goal. In this way, it would be easier for you to create a plan for your brand.
Your marketing initiative should be able to answer your goals at the end. Your goals can be, increase your sales, widen your brand awareness, grow a connection with your target audience or increase your followers and grow a community. Whatever your aim is by doing your digital marketing strategies, it should be anchored to the main objective of your brand.
Know your Target Market and Understand them
Once you have already identified your goals, it is important as well to know who your target market is. Knowing your target market lets you define your marketing plan better and make it tailor-fit to your right audience.
Do the basics and learn the demographic information of your niche market. Know their age, gender, and location. You can dig a little further and find more information like their spending habits and behaviors, their wants and the products they are looking for. You can also find analytics like their working-class, their hobbies and their past times.
Once you get to know your consumer’s behavior, you can create a brand persona that can help with your communication with your potential clients.
Speak their Language and Give What They Need
One of the mistakes that brands make in conveying their message to their audience is the failure to speak their language. Even if you know who your target market is but failed to get your message across, you will not most likely deliver the message you want them to receive and they cannot act upon it.
The easiest way to accomplish these tasks is to use both translation and localization and to develop international content marketing strategies and plans for all of your online digital marketing content. The translation services will ensure that the language is specifically targeted for the desired audience and your international content marketing strategy can now focus on localization. The localization services are used to ensure that you can establish a more personal and direct connection with your audience, in order to increase the efficiency of your digital marketing campaign.
In identifying your target audience, you also need to identify their underlying problem where you can present your brand as the solution. Speak the simplest term when delivering your message to them and drop your company jargon. Most of your audience will not understand all of the technicalities.
Make your target consumer relate to you. Set the tone for your piece by choosing the right pronoun – use “you” always. Refrain from being too “self-centered”. Speak conversationally, leave your formalities to your email. Use call-to-action (CTA) words to encourage your audience to do something with your message. Sample CTA includes “read more”, “subscribe now”, “click the link” and a lot more.
In speaking to your direct audience, make sure to address their needs and make them feel that you listen to them and that you can provide an answer. In this way, you can start to make a connection with them that can lead to sales conversion.
Pick the Right Platform and Method
Over the years, there have been numerous platforms that have been developed to promote your brand and your company. From the most traditional methods like direct mails, billboards, coupons, fliers, tv and radio promotion to more modern forms like email marketing, SMS marketing, SEO, social media marketing, podcast, video streaming and content marketing.
If you are just starting and have the excitement and eagerness to promote your brand, you may have the tendency to try all the platforms available for digital marketing. When you do this, you exhaust your efforts and your resources. You may also lack focus and end up all of your platforms not performing well.
Evaluate your budget and your people before venturing to any digital platform. Doing any promotional activity will have a cost on you so you need to know if you have a budget allocated or what is the amount you can reallocate.
If you are just starting and decide to do your promotional activities on your own, review also your pool of personnel. Digital marketing requires time, effort and skills.
While it is beneficial for your brand to have a presence in all the channels available nowadays, it is better to focus on one or two, grow your followers or audience and create a lasting relationship with them when you are just starting up.
Plan and Then Plan Again but Do Not Stick On It.
Now that you have your goal, your target market and the right platform for your brand, it is time to make your ideas concrete by creating your marketing plan.
When you create your plan on your digital marketing strategies, think of your audience and think of the result. Put your audience in the midst of your strategies when you plan, remember to understand their need and think about how you can be a solution to them.
Create a timeline to better manage your time and where you can check your progress in the long run. You can use online tools like Google Calendar so you can share it also with the rest of the team. It is better also to identify the key campaigns that you will do so you will know which will be needing your time, budget and effort more.
Once you’ve launched your campaign, always review your marketing strategy plan and plan some more if you think something is not working. Revisit each element and identify what made it wrong.
Your marketing plan is essential to make your campaign a success, however, do not stick on it. It is not always easy to predict the reception of your audience to your chosen tactic. It’s important to continuously monitor and measure the performance of your existing campaign. Make your plan as flexible as it can be so you can make a necessary adjustment when you find out it is not working.
When doing an effective digital marketing strategy, it is important to know the most simple and basic elements so you can have an optimum result. Keep in mind as well that your audience plays a big role in whatever marketing strategy you will do. Finding the right formula for your digital marketing campaign can be painstakingly long but you are able to determine it, you will surely reach and meet the end of your goals.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and New Zealand.