What will be your first response when you hear about a new online store selling something you love? You’d probably look it up on the internet.
Now, as soon as you click on their website, the first thing you look at is their web design. If it is unappealing, you will say, “Uh, oh! This looks horrible!” You will exit and never return.
This customer behavior is typical for all fields. Technology is the magnum opus of this century, and you can barely make ends meet without a robust digital presence.
Statista forecasts the global retail ecommerce to hit $4.13T in 2020. An e-commerce store is imperative if you aim to grow amidst the cut-throat competition. It beats the geo boundaries and makes you available 24/7.
Responsive Web Design – the primary e-commerce ingredient
The shopping habits of customers are constantly changing due to opportunities provided by technology. They have many online stores to go to, and all of them are only a few clicks away.
So, you have to give your customers a reason to hang around more. It starts with having an attractive web design that appeals to the eyes at first sight. Neglecting the importance of web design can seriously affect a business’s success.
In the fast-paced world we are living in, merely having a good web design doesn’t guarantee success. You also have to make sure that the design is easy to navigate, interactive, and above all, responsive.
Responsive web design is the one that responds to the user’s environment and behavior. It modifies according to the devices used by the viewers.
A responsive e-commerce platform will offer the user a comprehensive web design with beautiful visuals. Thus, a user can easily scroll up and down to navigate all sections. It would be irrespective of the device they are using to view your website.
Responsive Web Design – impact on an e-commerce store
Are you still wondering whether you need a responsive web design for your e-commerce store or not? Or what could happen if your store lacks a responsive web design? Let’s dig in:
- Better Site Speed
One of the main reasons why people decide to exit a site is its slow speed. Websites with higher load time witness a high bounce rate.
Consequently, it hurts the conversion rate. Research by KissMetrics found that users give up on a site if it takes more than 6 to 10 seconds to load.
A responsive web design improves the site-loading speed by minimizing the response time of the server. It asks for fewer plugins, reduces HTTP requests, and works on the optimization of graphical content.
Moreover, it cuts down the time and effort required to create a separate website design for every other device.
- Improves SEO of Your Store
These days, we search more on our smartphones than computers. In this situation, responsive web design is not an option but a necessity. It has become a standard component of an SEO plan.
Google has also adapted to the trends. They recently introduced the mobile-focused indexing. It will favor those sites that provide fast loading speeds on mobile phones to users.
Hence, if you don’t focus on a mobile-friendly website, it could end up with a high bounce rate. Google, subsequently, pushes your site down in the SERPs.
As per a finding by Econsultancy, 62% of businesses that designed a website specifically for mobile phones witnessed a boost in sales. Some practices they use in the process are improving readability and ease of use.
- Easy to Analyze Results
When you incorporate responsive web design, it gets easy to evaluate the results. Tasks like tracking users’ movement through the site, routes of conversion won’t be time-consuming anymore.
You can have a statistical display for all metrics without any complicated calculations. An insight into these statistics will help you to identify the pain points of the customer and work to remove them.
- Effective Utilization of Content
Responsive web design allows you to use the same content and visuals for tablets, mobile phones, and desktop. Thus your website’s grid structure needs to be flexible, and your visual content should be scalable to fit the display on all kinds of devices.
You must also pay attention to the exclusive elements of your website, like logo, color schemes, and image optimization. A professional logo design that is scalable and fits the displays of all kinds of devices is an essential element of responsive web design.
- Improved User Experience
Statista forecasts that the number of digital buyers worldwide will reach 2.05 billion in 2020.
Along with this figure, the number of e-commerce stores is also growing at a steady rate. It indicates that people nowadays have a plethora of options. They are likely to switch to a rival’s forum even if they find a single glitch on yours.
Responsive web design is your knight in shining armor. It takes each element in your site layout and makes it enjoyable for the user.
Small changes like bigger CTA buttons and text size add up to deliver the ultimate delightful user experience. State Farm amplified its conversion rate by 54% across all devices after going responsive. Meanwhile, FreshSparks increased its revenue growth by 42%.
- Cost-effective in the long-run
Responsive web design beats all other design structures in terms of ROI. It offers a one-size-fits-all solution, which means the user experience stays the same across all screen sizes.
You don’t have to pay twice for updating the same info on two design structures. An ecommerce store often needs to make changes on its website. If there are different structures to upgrade, it will consume a whole lot of time and effort.
Though you may need to pay a substantial amount to design a responsive website, you will make significant savings in the future.
With a well-furnished ecommerce store, your chances to fetch customers quickly are pretty high. In contrast, when people have to pinch and zoom on every other item, it gets on their nerves.
Keep in mind that web crawlers desire a seamless user experience. It is only possible if you work on your web design with consistency. Stay in the knowledge loop to understand what users want and how you can adapt.
Hopefully, this information was enough to convey the importance of responsive web design for an ecommerce store. Feel free to add your opinions and share your concerns in the comment section below.