A Peek into the Top 5 SEO Trends in 2020. Who does not want their website to top the organic search results on Google?
Did you know that Google gets 75000 searches per second? These gigantic numbers are enough to prove that it doesn’t matter what kind of business you own or what you sell, millions of users are searching for a business similar to yours every day.
There are over 246.3 million potential buyers in the US with access to high-speed internet like AT&T service. However, the picture isn’t as rosy as it seems. Whenever the digital population searches for something online only the first five organic results on Google have a 67.60% chance of getting clicked. Hence, it all comes down to one big question –
How to rule the search engines and bring down the competition?
You won’t be surprised to know that the only answer to your organic ranking dilemmas is Search Engine Optimization (SEO).
BUT, what is SEO?
Since there are more than 2 billion digital buyers in the world who rely on the internet to make purchases, having a website that tops search engine rankings plays a crucial role in determining a business’s success.
SEO lets you optimize your website so you can get maximum organic or “unpaid” traffic from search engine pages.
In simple words, SEO is all about revamping your website’s design and content to make it more attractive to a search engine so that it gets displayed as one of the top results on the search engine results page.
SEO Is Important!
SEO is one of the most crucial ways you can boost your website’s traffic, increase its visibility and top the ranks to achieve greater conversions and profits, and it still holds great importance even in 2020.
If you are a business or an entrepreneur willing to break a sweat to improve your website’s SEO, here are the top 8 SEO trends that you need to follow to ace the search engine ranking game in 2020.
Keep Up with BERT
BERT is the latest Google algorithm update that was launched in 2019. What actually is BERT and how can it help with SEO?
Bidirectional Encoder Representations from Transformers or BERT is like a rocket booster for Natural Language Processing (NLP) and Understanding. It fine-tunes and handles 11 of the most common NLP tasks such as entity recognition, part of speech tagging, question and answering, and many others.
According to Google, BERT makes it easier to understand the context and variation of words in searches and matches them with the most relevant results.
So, the only way to hone up your SEO game in 2020 is to optimize your content according to BERT models to make it more appealing and that includes:
- Giving your targeted users the content that they are looking for by focusing on the context of your site’s information rather than stuffing keywords in it.
- Ensuring that your site’s content is backed by relevant information as a BERT update can’t be fooled and constantly checks content for phrases and sentences to see if it’s relevant and search specifically.
- Focusing on the quality and relevancy of content by using keywords cleverly and writing content while keeping the user intent in mind.
Enhance the User’s Digital Experience
All your web-designing efforts will go down the drain if it cannot be crawled or indexed by Google. Amping-up your site tech-wise will help you achieve your SEO ranking dreams in 2020. That is why 44% of the enterprises have adopted a digital-first approach to maximize user experience.
Users hate it when a webpage takes forever to load that is why 40% of people leave a website if it takes more than 3 seconds to load.
Page load speed is a crucial factor that affects your site’s ranking. It doesn’t matter how rich your content is, if the webpage loads slowly or isn’t user-friendly then all efforts mean nothing.
The key to building strong customer relationships is to give them an incredible customer experience so that they fall in love with your website and spend more time on it.
To enhance user experience and reduce your website’s bounce rate you need to ensure that your website has interesting yet relevant information, is easy to navigate, and free from all security threats.
Tip: Use Google Search Console to regularly check your site’s technical health and get rid of any glitches or technical roadblocks.
Videos Are Here to Stay
From using the Spectrum TV app to stay entertained 24/7 to watching vlogs and videos on YouTube, 85% of people nowadays prefer to stream online video content to enjoy or get information.
2020 is a good time to set up your own video studio to start filming content that you can post on your own website, YouTube or make it appear on Google search to get maximum gains from SEO.
This way you’ll be able to provide users with more interactive content and enhance user experience that in turn will increase your visibility on search engines and boost your site’s traffic, conversions, and user-following.
Just remember to use structured data to back your content and plan a coherent strategy to keep the existing and new users engaged with your high-quality videos.
Visual Search is Gaining Popularity
Did you know that 90% of all the information received by our brains is visual? Fascinating, isn’t it?
2020 is the year when Google’s image search will be getting a lot of attention as out of the 100% of millennials who are active internet-users, 62% desire the ability to use visual search over any other. That makes a huge chunk of potential visitors to your site, no?
Gartner predicted that by 2021, brands that will redesign their site’s to back visual search will boost their digital commerce by 30% and that’s why now is the best time to start optimizing your images for acing at SEO.
You might not know that Google has now started to show product information such as availability, price and product descriptions in the image results backed by schema markup.
This means that using structured data and explicit image alt tags to markup your images to level-up your content game is one of the top SEO trends this year.
Mobile and Voice Search
Did you know that a whopping 87% of the internet users are on mobile phones and 20% of their queries are based on voice searches?
As mobile phones are becoming extensively common, it is high time that you optimize your site for mobile as well as voice searches and revamp its content structure and layout for better technical SEO.
Have you noticed that the majority of users’ search queries are pretty specific and long-tailed? This is because users have started to type searches exactly the way they speak as they want a certain type of answer to their specific questions.
In 2020, optimizing your content for long-tail keyword voice searches and using bullet lists in the content will let you rank high on voice searches. This will let you get more conversions as users with long-tail voice search queries are in the consideration stage and make great targets.
A pretty website doesn’t mean much if it’s not backed by a powerful SEO strategy.
In 2020, it is crucial to build and revamp your website while keeping the rapidly changing SEO trends in mind so that your digital marketing efforts don’t go to waste.
Knowing your customers as well as your competitors will give you an edge to produce high-quality content that is optimized to fulfill your user’s needs to the max.
This year is all about relevancy and quality! So buckle up and throw away all keyword stuffing and spamming link-building strategies and follow these trends to lead search engine results.
Author BioBaldwin Jackson is a vivacious writer and digital marketing consultant, involved in taking businesses a notch higher. Since I am a part of the digital marketing industry for over 6 years, I know exactly how to use creativity and analytical abilities to assist a variety of online businesses. Also, I can proudly say that I have helped different brands improve their online visibility and create great lucrative opportunities for them. Well, in my spare time when I’m not working which is not often, you will find me engrossed in playing online games– thanks to my stable and steady internet for giving me a lag-free gaming experience!