The last couple of decades has seen and experienced drastic popularity in 2 things: social media and sustainability. In fact, they may be correlated. In today’s world, social media has created a global village that has managed to bring everyone closer to each other.
On the other hand, sustainability has changed the way people think about and treat our planet. People have become aware of the consequences of what the world might have to face if we don’t focus on sustainability efforts.
Many companies and committees have the sole purpose of promoting sustainability and developing ways to make it easier for everyone. Companies and people all are trying to help each other in the noble cause of preserving our planet.
Slowly and gradually, many organizations and companies also are coming forward to do their part to promote and increase sustainability in numerous ways. Sustainability is a game-changer in the corporate world, whether they actually want to serve the cause or just boost their businesses.
Why Communicating Sustainability is Important
As time has passed, people are becoming more and more concerned about their planet and building sustainability efforts. Countless awareness programs have helped people realize that we have to save the planet if future generations are to survive. It also creates a sense of urgency as people realize that each moment counts to combat the effects of climate change and carbon emissions.
However, many people are still unaware of the different kinds of approaches we can take to help sustain this planet. To make matters worse, many people are still unaware of the current situation or just refuse to believe that their practices harm the environment.
Sustainability is such an important cause that responsible structural bodies must play their part. Companies and corporate bodies are coming forward now to show their support for and promote the cause by spreading awareness and updating their methods.
This increases support among people following a brand or business. It also portrays a good image of the company in the market.
Why Communication Sustainability on Social Media is Important
Social media is a platform where you can easily get your message across to the audience. It’s a medium that everyone is using and is an ideal way to increase your customer reach in the market. Sustainability is the need of the hour, and what better way to build a social media following than by promoting sustainability?
Most companies and businesses are launching sustainability marketing campaigns on their social media handles through various initiatives. Companies are also looking for ways to make their products and production processes more sustainable and eco-friendly.
Talking about these efforts and changes on social media attracts more and more customers to your business. People start following you, making it an effective way to gain positive publicity. Promoting a noble cause like this on social media brings your company to the limelight.
How to Communicate Sustainability on Social Media
It may seem easy at first, but there are a few things you need to consider. Because it is a sensitive and important topic, you must follow certain key points.
Relate to it
sustainability with your work before discussing it on your social media channels. Explain how sustainability is a part of your brand and how your future goals incorporate it into major strategies. Your message for sustainability should look genuine and transparent instead of some money-making trick to lure in customers.
If you are working on ways to make your products sustainable or have successfully developed eco-friendly packaging, you should mention it on your social media account.
Decide a platform
There are many social media sites where you can promote sustainability, but not all of them are the right place for your brand. Facebook and Instagram are two mainly-used social networking sites. Even so, these platforms don’t have a high concentration of forums where sustainability is a major topic.
A recent survey showed that Twitter is the platform with the highest number of users who talk about and promote sustainability. It is always better to market your brand on a platform that appeals to a specific target audience.
Decide your Time and Day
Messages have a bigger impact when you share them at the right time. If you communicate sustainability at a time when a recent survey or study has come out in regards to it, it will surely have more impact than on any other day. So, be mindful of when to communicate sustainability on your social media by staying updated with sustainability research.
Your sustainability message should leave a good impression on followers and customers. The information should be correct, and you should cite specific facts, surveys, or studies to back your information.
You might have some questions from customers who want to know more about your work and your sustainability projects. For this, you should regularly arrange a Q&A session or some live sessions to discuss and promote sustainability.
This will increase your customer reach and ensure your customer loyalty. People will be loyal to your brand after seeing how committed you are to the cause. Customer engagements also help expand your business and build your customer base.
Communicating sustainability is becoming more and more important for companies and brands to showcase their work more positively, and there is no better way than using social media. Keeping the above things in mind, you can surely communicate sustainability very effectively on your social media platform to support the cause and grow your business more.