Understanding Enterprise Websites and Their Need for Enterprise SEO. There is no direct link between an enterprise and an enterprise website. While an enterprise is a really big organization that could be classified as a global 2000 or a Fortune 1000 company, it is not necessary that they have an enterprise website. Similarly, a small organization could have an enterprise website. Let’s first understand what an enterprise website is.
What Is an Enterprise Website?
Just like the way an enterprise is big, so is an enterprise website. A website that has a large number of different pages is an enterprise website. The organization may be small, but if it has many products on display and one page for each product, then the website is an enterprise website. Many eCommerce websites would come under this category as they would have a page with all the details of the same.
Such a website would not benefit from regular SEO services India but would need to employ enterprise SEO for the best results. The website of an enterprise, on the other hand, may have a limited number of pages and hence may not need enterprise SEO. Another example of an enterprise website would be something like Wikipedia, which has so many pages of information on a variety of topics.
What Is Enterprise SEO?
When a website is complex with many levels of product or service information, special attention needs to be given by the SEO company in India to ensure that all the deep-rooted pages are also indexed by the search engines.
When it comes to Enterprise SEO, authority is another differentiator between an enterprise and non-enterprise website. A website with more links connecting to other pages and other factors signifying authority will have a better ranking for deep pages.
Websites that have many pages but not enough external links may not possess enough authority to be able to rank deep pages unless there is a specific long-tailed query. To ensure that these deep pages are also indexed, enterprise SEO should be used.
What Are the Significant Markers of Enterprise SEO?
All SEO is essentially centred around effective use of keywords and the same applies to enterprise SEO. Additionally, it requires some automated rules, optimised templates and more specifically, meticulous data entry. These are discussed below in greater detail.
The keywords and phrases need to be carefully selected like for all SEO. What is important for enterprise SEO is the usage of relevant keywords at the end of every title tag depending on the category or sub-category. These can be long or medium tail keywords, which could also classify as the category or subcategory.
For instance, if the product is cell phone, the keywords to be used at the end of every title tag could be Android phones and devices or Apple phones and devices, depending on the sub-category. If the product is clothing – like dresses or apparels, similar relevant keywords should be used so that all the pages related to the category can get indexed.
Creating a hierarchy of the categories and subcategories within makes it easier to know which keywords are to be assigned suitably. Dresses, as a category, could have subcategories of long, medium and short. They could also be categorised based on brands, material and colours. So, you must choose the most appropriate and suitable keywords as tags.
Automated Rules for Content Setup
Creating these pages, each with specific tags, would be cumbersome and highly prone to errors if certain automation is not applied for the same. With an enterprise CMS system, you should have the freedom to set up certain rules that would automatically get the pages and their content in order. Imagine trying to set up pages for a large number of products manually!
A certain amount of flexibility will have to be allowed for in the rules as categories and subcategories will vary from product to product. The automation should be used for creating at least the bare minimum i.e. the URLs, the title tags followed by H1 tags, several breadcrumb links and the canonical tags.
Usage of Optimised Templates
Templates constitute the blueprint of each type of page on your website. It contains all the required tags and contains certain hooks that grab the right content when they see it. This makes it easy to create the page with ease. When used for Enterprise SEO, the templates have to be little more intelligently designed to adjust as per the variations in database and design requirements.
Meticulous Data Entry
Everything that is entered into the database must be typed by someone and the categories and subcategories must remain consistent across, else the template will not work.
Another aspect that is seen in many enterprise websites is the use of stock text that is received from suppliers. You must be careful here to ensure that the content received is suitable for your automation and categorisation. Even if it is, you have to realise that the same has been supplied to all the stockists and there is a high chance of duplication of content. So, it is better to rewrite it all to get a better ranking.
Enterprise SEO is not easy and you would need the guidance of companies like Techmagnate that provide relevant SEO services in India.