Grow Your Brand With Every Click. Several years ago, having a website is enough for your online presence as it acts as your online business card. However, as days passed and technology continue to evolve, an online presence is more than just having a website. It is about growing your presence and making sure you connect to your audience. Your website has surpassed just being an online brochure but become a great avenue to grow your business.
There are over 4.5 billion people found on the internet today or about 58.7% of the world’s population. An average Internet user approximately spends 6.5 hours online each day and approximately 53% of shoppers do research before making any purchase
These huge numbers of people can be your audience online and you can grow a connection with them. But this is not an easy feat. There a lot of businesses like you who want to test the waters online with the same aim of growing their businesses too. This means that given these large statistics, competition is tough and it is getting tougher each day.
So what can you do to stand out among the competition and make sure to get more attention with every click? How will you grow your brand and your presence online? Here’s a list we’ve prepared online to help you.
Ways to Grow Your Brand with Every Click
It may be one of the front runners when it comes to online strategies but it has still proven to be one of the most effective to turn a prospect into customers and get your brand get noticed online.
Personalized email marketing can help you start a connection with your prospective clients, help them build trust in you and help you establish credibility. If you are just starting your business and want to succeed with email marketing try to remember to don’t sell anything at first but rather build a connection with your potential clients. You may give something away like a coupon, a free trial, discount code or a free downloadable item in exchange for a visit to your site. Once the connection is established, you may now focus on selling.
Social Media Contest
This has been proven to be one of the most effective strategies to have people talking about you and have people clicking through your brand. It may not be a massive full-blown campaign but it can be just a simple giveaway or a simple coupon. Running these contests on your social media platforms can help your brand get more attention.
Choose the best social media platform where you think your content will be a success. Though it may also be launched through all of your platforms, choosing one channel to focus will help you manage your contest or giveaway. Consider this especially if it will be the first time you will conduct such activity. Promote it heavily, make sure to make it exciting and remember to have your contest rules clear and can be easily understood.
This strategy has been widely used even by big brands because of its big potential to grow your brand. You can do this by incorporating several click-throughs in your mechanics. You can have your participants, follow your page, share your content, tag friends or visit and register to your website to join the contest. This way, your brand can widen its audience without even spending a lot.
If your contest is effective, it will surely catch your audience’s attention, talk about your brand and can start creating an online buzz that can target new prospects and elevate your brand even further. Asking also your participants to register and provide information like emails can grow your lead generation.
You may hear about the power of word-of-mouth strategy in advertising for a long time already and have not thought about how to apply it to your online presence. Leveraging on this tactic can give your brand?
So how can you do a word-of-mouth strategy online? Conduct a referral program can help bring more attention to your brand. The essential to making your referral program works is to offer something that will work for your brand.
Take the Dropbox strategy for instance. Their referral marketing program is so effective and powerful that the company grew 3900% in just 15 months. What they offered is giving their users additional free space by referring their friends and accepting their invitation.
Influencer Marketing is still an essential part this 2020 to elevate your brand. While working on these influencers is not totally free, influencers help spread your messages across your desired audience. Whether you want to just grow your brand’s awareness, help you with your campaigns like your social media contest and referral program or you want to tap them to help augment sales, working with influencers has also been proven to be effective in getting more attention to your brand.
But like many trends that have seen a lot of changes as the days go by, influencer marketing has also been evolving. Brands have now turned to influencers with fewer followers called the Micro and Nano Influencers. Their following may be only comprised of about 1,000 – 10,000 in numbers but they tend to share a deeper and stronger connection with their followers. Working with them may not only trim down your cost but you can be assured that your brand reaches your desired target market.
What your online presence now means more than just posting a photo and a caption on your channels. Nowadays, your followers, visitors and your prospects like to be involved in whatever you post on your social media platforms. The more involved they are, the more attention they give to your brand.
Luckily, social media platforms have also considered this as they introduced different features like polls, surveys and quizzes that you can launch on your page. Live streaming videos have also been introduced that encourage two-way communication with your audience.
Paid Social Media Advertising
After exerting and maximizing your efforts but you still find it ineffective, fret not as organic efforts seem to be more difficult by the day. Should you want to invest and you have something to spare in your budget, try doing paid social advertising.
Paid social ads are relatively cheap but can give you a resounding success. It is measurable so it gives you the ability to check if your strategy is effective and make necessary adjustments if needed. Its result also comes in fast and reliable.
You may have been banking on SEO to build your brand for a while now but as more and more companies do the same, competition gets tougher each day. One solution to still make your brand stand out despite the competitive nature in search engines nowadays is by leveraging in Pay-Per-Click (PPC) campaign.
PPC allows you to be on top of Google when targeted keyword research is made. Though they will not click your PPC ad, your brand can still do recall on any customer’s mind as they see your name on top. This helps make an impression of your brand and increases your attention and awareness.
Garnering enough attention and growing your brand is not an overnight success. It will require time, effort and skills. But as you continue to do these strategies, you continue to add value to your brand which will help build connections and get more attention from your desired audience. Your success may not come in an instant but if you work hard, you will see results that will be beneficial to your brand for months and years to come.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and New Zealand.