When thinking about branding, creating a splendid logo design is what normally comes to our minds. It is right that the logo is the most crucial part of branding your business. A logo design has the power to build or destroy your business.
There are plenty of options while creating your logo design like online logo generators, hiring professionals, design contests, etc. Creating a logo on your own usually appeals to people the most but is it the right choice? Find it yourself by reading the pros and cons of designing your own logo-
Here are the pros of designing your own logo for your business –
- Total Control of Logo Files and Designs
If you are hiring a professional designer for getting a logo designed for your business, there are a few complications involved. You do not have complete control over the designs at all. If you wish to get some changes, there are chances that the designer will ask you to pay more for making changes. Businesses with a low budget might not be able to afford this.
Next, you cannot make changes as you want to. The designer gets to control the changes happening in your custom logo design. On the other hand, if you design your logo on your own, you get full control over the designing process as well as the logo files.
- Unique Designs
When you choose to DIY your own logo, the best possibility is that it will be unique. You can pick what is best about your brand and portray it through your logo. It is best to research maker companies, to avoid any similarity in logo designs.
If you use online logo generators, the logo templates are available for everyone to use. If you pick one and just customize it a little, it will not make your design unique. Next, even hiring a designer will not ensure uniqueness to your logo. Sometimes, designers might take inspiration from other company’s logos and incorporate those into your logo design.
- It’s Fast
Logo designing on your own is much faster than other known processes. You can create a logo in as little as 5 minutes. It becomes very easy when you can use logo templates for this purpose. If you are designing a logo for a blog or your Instagram page, creating a logo using a logo generator is the best way. The only requirement for these logos is to look good and attractive. Just adding little brand values and brand identity to your logo design will work perfectly.
- Who Knows Your Business Better than You
Sometimes, it can be hard to tell exactly what you feel and what you are thinking. When the time comes to design your logo, the person designing the logo must understand the brand perfectly. The designer must know brand values, its work, inspiration, mission, and brand identity.
The person who owns the business understands it the most. You know exactly what drives your business. So, you can easily portray those values through the brand’s logo design. However, a designer that you hire cannot learn everything about your brand in 1-2 days.
- It’s Free of Cost
The best part of designing a logo on your own is that you can save lots of money. Hiring designers cost a lot, it might burn a hole in your pocket. When you create a logo design yourself, you do not need to spend some time, money, and energy on anyone else for the same purpose.
Choose online logo generators to create logo designs for your brand. It is fast, intuitive, and free of cost. Looking for such a logo maker? Designhill logo maker is your go-to place then.
Cons of designing your own logo –
- Consistent and Professional Branding is Necessary
Human minds are highly attracted to visuals. This is the reason why platforms like Facebook and Instagram are so popular among us. A brand logo that tells people who you are, what you do, and what makes you unique, is today’s demand.
A powerful logo that complements your branding and takes it up a notch, is what you need. So, you need to ensure that this step is performed right. Do not do it on your own, if you aren’t an expert.
- Little Designing Knowledge can be Dangerous
Unless you are a graphic designer, you will not understand the technicalities of a logo designing process. A professionally designed logo is made by keeping in mind color theory, typography, graphic design rules, and much more. However, an amateur will only think of a good-looking design and appealing font.
- You Can’t See Yourself From the Outside
You know your brand more than anyone else out there. You might think that the logo you design is perfect and follow all the rules. It can make sense to you, your company employees, members, etc. But it is necessary that it will connect with your customers as well. This is the step where you can lack and harm your business immensely.
Professionals can tell you what will work in the market and create a versatile logo for your brand that attracts your target audience.
- Focus on Business
Owning a business involves millions of things that need your attention and you must be aware of that. If you spend hours creating logo design, website, blogs for your brand, you are losing time to build your business. These tasks can be easily performed by other people without any harm. So, save this time and spend it on building your business and making it a brand.
- A Logo Design Must Look Professional
A logo is one of the most crucial parts of your brand. A clean, properly sketched and well-designed logo looks professional which a logo designed by an amateur just can’t beat.
Anyone can easily detect if a logo design is designed using online logo generators as it lacks creativity and design concepts. Unless you have designing experience and artistic qualities, it is hard to design a logo that portrays your brand’s mission, values, and identity on your own.
Along with logo maker, Desinghill also offers services to create brochure design, packaging design, email signature generator, label designs, and much more.